Thursday, June 07, 2007

Sony Sux0r Ballz

Actually, there's only one company I loathe more than Sony Computer Entertainment (ie:SCE, not to be confused with Sony Online Entertainment, SOE) and that's EA. But I digress..

Dear SCE,

Ha fucking ha, you arrogant & greedy cunts.

Yours mockingly,

Not that I'm making light of the poor souls that this affects, but no less than two months after Sony Computer Entertainment Europe announced 160 redundancies in the UK, they've done it again.

Between 80 and 100 workers at Sony Computer Entertainment America have just been made redundant in the USofA, due to plans of restructuring the business and reducing operating costs.

To quote Sony-wanker David Karraker: (who, by the way, was the 'genius' behind all PR for the 3DO *failed* and the PR for the Dreamcast *failed*)
"In an effort to accurately align the company to meet the changing needs of our consumers and of our industry, Sony Computer Entertainment America has found it necessary to analyse our current business and to restructure the company as necessary to continue our standing as the market leader."
"These restructuring efforts are currently underway and do include the streamlining of our operations and other initiatives to further strengthen the business, reduce costs and increase operational efficiency."

LMAO. Oh My God. " the changing needs of our consumers"??

Yup that's right wanker - nobody is buying your overpriced piece of shit PS3, despite you arrogant corp-tards assuming that you'd ride on the coat tails of your previous console successes, and totally ignoring Microsoft's foothold on the market.
The 'changing needs' of your consumers equals them no longer willing to shell out ludicrous amounts of money just for the 'brand'.
You also assumed that us hapless consumers would be fooled into paying through the nose for your shiny black said piece of shit, despite having only one exclusive title (which scored an average of 3/10 globally), and merely porting over Xbox360 titles.

The Sony SCE execs remind me of the execs at my place of employment, 100%. Near-sighted, greedy, dumb beyond utterable belief, arrogant and completely clueless.

It never ceases to amaze me that the fate of many individuals and brands can be held in the palm of some cunt in a suit who thinks he's God whilst singlemindedly ticking boxes on his KPI list. Again, I see it with my own eyes each and every time I go to work.

Karma, Sony. Kar - fucking - ma.

PS: I can't resist just one more quote from Mr. Uber-Wanker David Karraker himself, regarding the 3DO and Dreamcast PR campaigns:
"You know what, I’d like to think we did excellent, excellent PR for those guys. We got a lot of coverage. With the Dreamcast, we got excellent coverage for it. But at the end of the day, those systems didn’t fail because of bad PR, they failed because they didn’t get the third party publisher support, or the retailer support. I mean you can ask anybody and they’ll tell you that the Dreamcast was a superior system."

Yup - blame everyone else you turd.



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